1、 The war of interests between brands and distributors

　　At present, most coating companies adopt a distributor system in their marketing model, building a pyramid like marketing organizational structure. The cooperation between paint brands and distributors is based on interests, so there may seem to be some instability factors present. Once there is a conflict between manufacturers, there may be incidents of dealers changing brands or brands changing dealers. A while ago, a provincial-level agent fired the squid of a certain paint brand, while a competitor in another region took over the brand and sold it. The essence of the game between manufacturers is a battle for the interests of coatings.

　　With the development of the industry, this battle will become more apparent and intense. Some companies or distributors may take it to the next level after the battle, while others may be in a passive position.

2、 The Offensive and Defensive Battle between Ethnic Paint Brands and Foreign Brands

　　This is a great war that has already begun and will continue. On the one hand, ethnic paint brands have conquered the paint market with high cost-effectiveness, geographical advantages, and advantages, occupying a large part of the market; Foreign brands, on the other hand, have invaded China's paint market with international big brands and launched a fierce attack on national paint brands, occupying certain advantages in a short period of time with their financial and technological advantages. The biggest beneficiary of this battle is not national or foreign brands, but the paint industry itself in China. This battle has promoted the healthy development of the paint industry and is conducive to the adjustment of industrial structure. But for both national and foreign brands, this battle will be a war of attrition, testing everyone's patience, determination, and wisdom.

3、 The Channel War between Traditional Channels and E-commerce

　　In the past two years, e-commerce has become very popular, and many coating enterprises have also taken the opportunity to embrace the Internet and become members of e-commerce. E-commerce has effectively shortened the distance between paint companies and consumers, reduced product costs, and become an important channel for paint marketing. However, the shortcomings of paint e-commerce in logistics, after-sales service, etc. cannot be ignored. In the traditional marketing channels facing the threat of e-commerce, actively explore new markets, focus on third - and fourth tier cities and rural markets, and participate in activities such as building materials and home purchases. The channel war between traditional channels and e-commerce is nothing more than a competition for customer resources. Whoever has more customers will have the initiative in the market.