Market transfer layout

    With the rapid development of the coatings industry, although the coatings market in first and second tier cities has developed rapidly, it has gradually approached saturation in recent years; On the contrary, third and fourth tier cities have attracted the attention of paint companies, becoming a new battlefield for paint companies to compete in the market. It can be said that third and fourth tier cities will become a new blue ocean for the future development of the paint industry.

There have also been changes in the region, gradually shifting from coastal areas to inland areas. Traditional coastal markets still perform strongly in developed areas, but with the rise of the central and western regions, the paint market has quietly undergone changes. The continuous improvement of the economic level in the central and western regions has led to an increasing awareness and purchasing desire for coatings, which has promoted the rapid development of the coatings industry in the central and western regions. The central and western markets have become one of the most promising markets in China.

    Talent Strategy Layout

    The talent in the paint industry has always been in a tight state of supply and demand. Currently, the entire paint industry lacks high-end talents. When paint companies first developed, the entry threshold was low and the educational requirements for talents were not high, resulting in problems such as homogenization and counterfeiting in the industry. And due to the high demand for personnel in the paint industry, this has to some extent lowered the level standards of personnel when hiring; Due to the lack of talent, the development of the coating industry has been hindered to some extent, so the talent layout in 2016 will become the top priority for the development of coating enterprises.

In 2016, the paint industry will usher in a spring of development. Of course, while basking in the sunshine, paint companies also need to strengthen their own construction and make good layouts in order to win the future.